Don't just listen to me though. Consider:
• 60% of CEOs worldwide name creativity as the most important leadership skill in business (IBM survey).
• 80% of people see unlocking creative potential as key to economic development (Adobe).
• 94% of executives are unhappy with the innovative performance of their companies (McKinsey).
• The World Economic Forum names Creativity as the 3rd most important job skill overall.
Despite all this, only 25% of people feel they are living up to their creative potential! (Adobe).
The result is clear: maximize your creativity to gain a critical edge over your competitors.
But there's good news: